Project Type

Infographic

Year

2017

Project Role

Concept
Research
Visual Identity
Page Layout
Photo Editing

Objective

The objective of this project was to create a captivating poster, magazine spreads, and phone application that features quantitative research, information and data incorporated into various graphic models. These visual representations needed to be designed and presented in a way that’s quick and concise for the viewer to easily understand.

Value Proposition


I had no previous knowledge of any information pertaining to dreams or lucid dreaming. I was able to work objectively and use data and research to drive my designs and graphic models. I analyzed scientific studies, recent research and scanned through large amounts of data and text to pull out the most relevant information. I took this information and visually translated it into an easy to understand infographic for the average or time conflicted person to quickly interpret and take away the most useful information.

Challenges


A challenge for this project was to visually show, with data, that dreams are necessary for mental, emotional, and physical health. Equally as challenging was to find a solution that explains how dreams are a window to our subconscious by revealing a person’s unconscious desires, thoughts and motivations.

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Solutions


  • Organize data in simple graphic models for people to easily see the positive benefits of having dreams and utilizing lucid dreaming
  • Use visual hierarchy and page layout to guide the users’ attention around the page
  • Provide examples of the benefits to lucid dreaming in order to engage audiences that might be skeptical
  • Create balance between visuals and data

Brand Promise


Creating balance between visuals and data while using informative, easy to interpret graphic models.

The Story

This was a semester long infographic project. Our professor told use to choose a topic that we knew very little about since we planned to spend the next four months working on it. After a few days of brainstorming potential topics, and a few nights of bizarre dreams, I decided to use dreams as the topic for my project. I’m not the type of person who believes in horoscopes, astrology, fortune telling or anything that seems slightly skeptical. However, I love science and data. It’s hard to argue facts backed with proven research. I wanted to create an infographic that could persuade a skeptic, like myself, to believe that dream control is possible and that it’s actually beneficial to our emotional, mental and physical health.

Process


I began my research by doing a general and broad search of dreams and dream control. I narrowed down my search results to actual dream studies, credible researchers, scholars, and a few fun articles. I then began creating user personas to identify who my target audience will be.

Target Audience

  • Women 23-50 years of age
  • Spirtual
  • Educated
  • Enjoy finding connections and meanings between unrelated occurrences
  • Seeks guidance from a higher power

User Personas

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Anna,45 years old, married, Spiritual Advisor and Dream Guidance Coach
Her unique approach to living a flourishing life integrates dream psychology with spiritual wisdom, energy balancing, ancient healing, cultural traditions, intuitive sciences, and spiritual self-growth.
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Kristina, 23 years old, single, Student
Views dreams as highly meaningful reflections of unconscious mental functioning and is curious if dreams have more meanings than we think. She’s interested in the human psyche and is going to grad school next year.
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Ellen, 30 years old, single, Self-employed
Suffers from anxiety and depression. She wonders why bad things always happen to her and why she frequently has nightmares. She keeps a dream journal and views dreams as having hidden messages.

Following creating the personas, I began testing names and typefaces for my poster. I wanted the title to be the initial focal point which would then direct the users’ eye clockwise throughout the poster.
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Naming Choices
My poster and magazine spreads needed to contain five graphic models. I began divergent thinking and compiling as many facts and interesting ideas related to dreams as I could. From this point, I was able to focus on specific areas of quantitative research to use on my poster.
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Typeface Exploration
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Dream Notes + Initial Ideas

Brand Assets


Featured Graphic Models

  • Multi-level pie chart
  • Flow chart
  • Timeline
  • Cycle diagram
  • Bar graph
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Graphic Elements

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Poster


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Magazine Series


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Mobile Application


Dreamscape is a mobile application that helps the user induce lucid dreaming and relaxation. The user can browse through themed landscapes, such as a relaxing hike, glacier mountains, a soft rainfall, tranquil rainforest, blooming flower garden, clear blue ocean, and an urban city landscape. The user also has the option to select different emotions that they might want to work on, or overcome, through guided meditations. This is an all-in-one application equipped with a dream journal to keep track of your lucid dreaming experiences and monitor your sleeping patterns, as well as tailored alarm clocks to help you awake without disrupting your sleep cycles.
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