Project Type

Commercial Real Estate

Agency & Year

Baby Bird Communications
2018-Present

Project Role

Concepting
Project Management
Brand Strategy
Copy Writing
Production
Photo Editing

Objective

To maintain the breadth and quality of The Irvine Company’s portfolio and standing as one of the premier real estate investment companies and master planners in America. From office to residential, Baby Bird Communications fuels and tailors each retail project for their best-in-class Neighborhood and Community Centers and Regional Shopping Centers that keep residents, tourists, and their office workforce coming back again and again while setting a precedent for the future of retail.

Overview


Irvine Company is committed to long-term ownership and operations of a high-quality real estate portfolio, the breadth of which is unmatched in the industry. With each property positioned at the top of its class, the company’s holdings include more than 550 office buildings, 125 apartment communities, 40 retail centers, one coastal resort, two hotels, three golf courses, and five marinas.

The company’s investment property portfolio is largely located in Orange County, with about thirty-five percent of the portfolio located in Silicon Valley, San Diego, West Los Angeles, Chicago and New York City.


Curious about what I designed? Let’s grab a cup of coffee and chat! Due to the nature of the work, campaigns in progress, internal marketing, non-consumer-facing collateral, and pending retail contracts I’m unable to share my work at this time.

Scope of Work

  • Retail Campaigns for Regional and Neighborhood and Community Centers
  • Leasing Brochures
  • Campaign Guide Books
  • Concepting Branded Events and Programs
  • Magazine Ads
  • On-Site Signage
  • Tenant Communications
  • Window Graphics
  • Barricades
  • Digital Assets and Eblasts to support On-Site Events
  • Co-Branded Partnership Advertising Decks
  • Internal Communication Assets

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